100% turnkey · Start selling in minutes

Start your own online fashion boutique.

Turn your love of fashion into an online business or side hustle. Choose your boutique name and look, add styles, and share your own shopmyfashions.com page. We pack and ship catalog orders under your boutique’s name.

Try it free for 14 days — then $9.99/month. Cancel anytime.

Choose your boutique’s name

Make it yours. Choose your name, your web address, your look, your logo and your colors.

Make it officially yours

You own the shop and collect the payments. Sign the seller agreement and you’re ready to own your online fashion boutique. We do the hard work.

Connect to Stripe

One button to connect. Shoppers pay you directly, and your money goes straight into your bank account.

Pick your styles and go live

Choose from thousands of styles. Photos, descriptions and inventory import automatically. We pack and ship to your customers under your boutique’s name.

Create my boutique I already have an account

Have your own pieces too? You can add them and ship those yourself.

A boutique owner at her desk, using her laptop and phone

A fashion side hustle, on your own website

Want to start your own business?

Shop My Fashions gives you an online women’s boutique with your own name, web address and look. You choose the clothing and promote your store; you do not need to build a separate website or buy catalog inventory upfront.

Starting alongside work or family?

Build your collection at your own pace and share it with your audience on Instagram, Facebook or by sending your store link. You are responsible for finding customers and growing sales; income is not guaranteed.

What is included?

Your boutique website, product photos and descriptions, live catalog inventory, and packing and shipping for catalog orders. Shoppers pay you through your connected Stripe account. Product and shipping costs are separate from the website membership.

Try setting up your boutique before starting membership

The 14-day trial lets you choose your look, add products and publish your page. A card is required. Customer checkout opens when you start your paid membership; you can start early. After the trial, membership is $9.99/month. Cancel anytime.

Read the guide to starting an online boutique without Shopify